Back Street Brews
A coffee shop expands its menu to include ice cream. Though the business has an established logo with good recognition, she wanted an additional logo that reflects a more lighthearted side of the business featuring her dog.
Brand Redesign
Original Logo
Revised Logo
New Logo
Logo Applications
Hand Painted Sign
The owner needed a simple, easy to update template for an ever changing list of specials. This design calls back to the shop’s humble beginnings when specials were scrawled on a paper bag and taped to the wall.
Social Media
Social Media
The template for this design, also easy to update, combines elements from both logos.
A full page ad in a local magazine communicates the extent of offerings the shop offers as well as hinting to the rustic esthetic of the space.
Set in an historic building, with limited space for menu display, tri-fold menus let customers peruse their options before approaching the counter to order. These can also be distributed to local hotels and AirBnBs.
With limited time or interest in providing new content for a website, this design conveys the important information necessary for new customers and presents a cohesive visual message for the business.
